Jucee Heath Bar
Jucee Health Bar is a Victoria, BC based smoothie and bowl bar rooted in fresh, plant-based ingredients and an active, everyday lifestyle. Built around quick, nutrient-dense options like smoothies and açaí bowls, the brand is designed to feel light, energizing, and easy to fit into a daily routine. The concept leans into a clean, feel-good aesthetic that reflects fun, movement, balance, and simplicity, creating a brand that feels as refreshing as the product itself.
Brand Identity
Print & digital Materials
PRODUCT PACKAGING
SOCIAL MEDIA
PHOTOGRAPHY
SERVICES
BRAND CONCEPT
The brand process for Jucee focused on simplifying and refining the experience of a daily health routine. Starting with the core offering, the goal was to create a system that feels clear, consistent, and easy to engage with across all touchpoints.
From there, the identity was developed through a structured visual approach, balancing soft, organic forms with clean typography to reflect both freshness and reliability. The result is a cohesive system that supports the product while creating a bold and fun brand presence.
LOGO IDEATION
The logo is designed to be simple, memorable, and reflective of the brand's core values. It features a stylized leaf element that symbolizes the natural and nutritious ingredients used in the products. The circle in the logo represents the concept of recycling and eco-consciousness.
SUSTAINABILITY
Jucee is committed to minimizing its impact on the environment to benefit a better future. They work with local suppliers to create solutions that do more with conscious packaging and fewer resources.
To promote sustainability, eco-friendly materials are utilized throughout the graphic design elements. Recycled and responsibly sourced paper is chosen for menus, packaging, and promotional materials. The use of biodegradable and compostable materials for take-away cups and straws is also prioritized. This commitment to sustainable materials reinforces the brand's dedication to bettering the planet.
package design
For this project, I was challenged to create the first packaging family of Jucee Cube products. A set of frozen cubes that are a delightful fusion of wholesome, nutrient-rich superfoods and antioxidants, designed to keep your day bright. They seamlessly align with your healthy, dynamic, and fast-paced lifestyle, ensuring you have access to quality food.
Pop the cubes in a blender, add your favourite plant-based milk, and enjoy! I wanted to emphasize the superfoods used by illustrating the ingredients using an eye-catching abstract approach. Each distinctive flavour boasts its own array of visually striking ingredients and colours.
PACKAGE DESIGN
